Part I - General information
AKA, JUST THE FACTS
Who’s the primary contact for this project?
Please include name, email, and phone.
Do you have an ideal date for website launch? Are there outside considerations that might affect the timeline (e.g. product launches, studio openings)?
Part II - Strategic goals
WHAT IS IT THAT YOU WANT, REALLY?
Please tell me about the range of work you do, the products you sell, the services you offer, or the content you create.
Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?
When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry?
Part III - Design
HOW DO YOU WANT TO BE SEEN?
Give me the lay of the land. Tell me about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?
What brands and/or individuals do you consider competition?
What brands and/or individuals would you consider to be design inspiration?
What makes you or your business unique/ special/different?
Part IV - Nuts and bolts
LET’S TALK NITTY GRITTY
Do you already have an existing website or domain?
Will anyone else, such as partners or employees, need administrative access to the website?
Will you be able to provide assets for your website?
This would include: all copy (bios, headlines,
products, about pages, etc.), images, and a logo or
Anything else you’d like to tell me about this project?
I am thrilled to be considered for your next project, thank you!